The first thing that customers see when they search for your business on the internet is your Google Business Profile. When leveraged to its full potential, it can be used as a prominent driving force to increase your leads and sales.
A Google Business Profile, formerly known as Google My Business, is a free tool provided by Google that allows businesses and organizations to manage their online presence across various Google services, including Google Search and Google Maps.
Businesses can use this profile to create and manage their listing, including important information like the business’s name, website, phone number, hours of operation, and anything else that a potential customer can find useful.
According to a report by The Media Captain, 97% of users primarily learn about local businesses online. In such a market, where customers are primarily driven by online queries rather than offline browsing, Business Profiles can prove to be invaluable.
The impact of having convenient access to a business’s key details is very positive for prospects. The same is reflected in several reports and surveys. For example, it was found that 6 out of every 10 consumers use Business Google Profiles to find the contact details of a digital company.
Similarly, optimized and verified Google Business Profiles are expected to receive anywhere between 80 and 300 Clicks Per Month, leading to more interactions, leads, and conversions.
With little to no investments required in setting up a stellar Google Business Profile in exchange for a high possibility of generating an increasing number of leads, more and more businesses are looking to leverage this tool to optimize their profits.
Like everything else on Google, your Business Profile is also subjected to an algorithm. Based on the established frameworks, you can optimize the profile for the maximum impact.
Here are the best practices associated with setting up a Google Business Profile.
Before moving to the more complicated aspect of the profile, make sure that you get your basics right.
In particular, your Name, Address, Website Link, and Phone Numbers should be accurate to avoid any unpleasant consumer experience.
Google allows you to choose your business category from a wide list. Make sure you choose the option that is most relevant to your field.
Doing so will allow your business to appear higher on SERP in response to appropriate user queries.
Keywords make up the first half of your Search Engine Optimization. Include relevant keywords in your Business Description.
This will attract more audience and help you rank even higher than your competitors.
With Direct Messaging on, potential customers can simply click on a button to get in touch with your business.
This increases the likelihood of conversions, as not many prospects are willing to switch applications just to make a booking.
Want to add a little bit of originality and authenticity to your Google Business Profile?
The best way to do that is to add photos and videos of your establishment, services, or products. Not only will that make you stand out, it will also allow potential customers to feel more at ease about buying your products/services.
Given the high potential of Google Business Profiles, we recommend that you devote some time and consideration to setting up one.
You can also choose to outsource specialists or agencies to optimise your profile for maximum lead generation.
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